BUSINESS TO BUSINESS PR – Insurance
The founding client for Clear PR was an insurance company. Since then CPR has supported a wide variety of insurance services from engineering, inspection, global risks, aviation, property, general and commercial lines. In combination with Clear Marketing Support services, CPR has prepared papers for the World Economic Forum, regularly developed presentations for Airmic and BIBA conferences, helped develop and publicise future risk assessments on areas such as nanotechnology and of course provided month by month coverage in the broker and end user media.
MIND THE MESSAGE, SECURE THE DELIVERY
Insurance is a people business. CPR works hard to develop the reputation of its clients within the sectors they target. From commentaries, interviews, articles and presentations, every opportunity is explored for developing each client’s profile and reach. From the initial customer and product audit to pitches and presentations, every aspect of effective communication is considered. CPR helps clients highlight the reasons why insurance customers and brokers should work in close partnership with insurers. It has also played a key role in developing some major contracts for its clients.